Monthly Archives: April 2018

Whose shopping for secondhand women’s fashion, where & when

A recent article in Forbes magazine on women’s fashion resale contains some interesting statistics about whose shopping for women’s secondhand fashion, where and when.

  • The most frequent secondhand shopper demographics:

o   women over 65 and between the ages of 18 & 24.

o   Women with incomes over $125,000.

  • Peak shopping time (ThredUP):  9-10pm
  • Average time per visit spent shopping online for retail apparel: nine minutes; resale apparel, 45 minutes.

    The significant projected annual growth of the secondhand apparel industry, about 11%, holds promise.  However, about 80% of this growth is in online as opposed to offline sales.

Do these statistics suggest that brick & mortar resale boutiques need an online presence to survive?