Whose shopping for secondhand women’s fashion, where & when
A recent article in Forbes magazine on women’s fashion resale contains some interesting statistics about whose shopping for women’s secondhand fashion, where and when.
- The most frequent secondhand shopper demographics:
o women over 65 and between the ages of 18 & 24.
o Women with incomes over $125,000.
- Peak shopping time (ThredUP): 9-10pm
- Average time per visit spent shopping online for retail apparel: nine minutes; resale apparel, 45 minutes.
The significant projected annual growth of the secondhand apparel industry, about 11%, holds promise. However, about 80% of this growth is in online as opposed to offline sales.
Do these statistics suggest that brick & mortar resale boutiques need an online presence to survive?